Conformity

Conformity or conformism is the act of matching attitudes, beliefs, and behaviors to group norms, politics or being like-minded. Norms are implicit, specific rules, guidance shared by a group of individuals, that guide their interactions with others. People often choose to conform to society rather than to pursue personal desires – because it is often easier to follow the path others have made already, rather than forging a new one.

Extends: Conformity, [Group processes](https://wikipedia.org.ai/Group processes), [Organizational behavior](https://wikipedia.org.ai/Organizational behavior), [Social influence](https://wikipedia.org.ai/Social influence), [Social agreement](https://wikipedia.org.ai/Social agreement)